With the preponderance of new websites making the web their home, there are significant challenges facing a web site owner. This is particularly difficult for a small business owner in Dallas wishing to get a piece of the world wide web market place by utilizing Dallas SEO services. The way in which he engages in website optimization will determine his future success. Search engines, such as Google or Bing typically categorize a web site for its useful content, rather than for making a potential shopper’s checkout experience pleasant. This article explores what to do and definitely the things that ought not to be done,with respect to building a maintaining a web design.
Keywords are Key, But
In previous times, key words would be placed anywhere on a site and the more the better. Many would try to spoof the search engines by filling a colored background area with a matching text color masking the keyword placement from human users, while “tricking” a search engine into counting background words as textual keyword placement. This is now completely prohibited. Sites employing that technique have long since been banned.
The utilization of keywords are directly tied to contextual content, especially if the web site content is of high quality. What this means is that the information placed on the site should have a high degree of informative value for those browsing the internet. Of course, website owners may be attempting to sell a product or service or perhaps to build a mailing list. These are all valid goals in website design, but search engines such as Google, force web designers to improve the quality of the site with valuable web content and information.
Keyword Placement, Where and How
Placing keys words and utilizing them in the text can be in several important places. There are several web design programs that can be purchased or may be available as freeware. For instance, the Google Adwords tool allows web designers and/or web owners to determine which keywords are the most appropriate for their website content.
Once the keywords are determined, there are a few areas where key words must appear. The following shows where the HTML keywords and content should appear located at the top of the page usually preceded by “< >”s and “meta name=”:
- Search engine instructions
- Images Alternate Text -All image should have alt text with key words built in
Typically, web authoring programs will allow a user to insert key word tags, etc. Even some of the free browsers such Seamonkey have a web authoring and an FTP capability permitting the insertion of keywords. Certainly, once the key words are inserted into the meta area of the site, they must appear within the content of the site. There are rules of thumb about the amount and number of keywords within the content, such as 1%-3%, but this is a continuously moving target and subject to change.
Keyword usage and placement are of the highest importance, yet it is one of the easiest ways to start to optimize one’s web page. Search engines will start the process of website indexing on a regular basis. When the basic rules and disciplines are followed and adhered to, the potential for an initial positive placement begins. Of course, other techniques are important, as well, such as blogs which are tied to the web site content. The basics must be covered and that’s key word placement.